Email Tracking Analytics
Instant reporting measures your delivery success, collecting subscriber activity such as opens, views, clicks, bounces, and forwards. Keep track of your stats so you can improve and optimize your email campaigns.
You changed your subject line and you are seeing many opens, good news! Right? The percentage of clicks however seems lower than normal. This could indicate that people are "enthusiastically" opening your email because they are made curious by the subject, but are left unsatisfied after reading the email. Maybe they had different expectations after reading the subject and find the content of the email not relevant. Besides that this could also result in higher spam rates.
Having insight in these statistics, and DOING something with those insights, will make your email campaigns grow stronger each day!
Didn't change the subject line, but seeing an increase in spam complaints? Maybe you are using words in your content that are triggering spam filters.. Is it decreasing again in your next broadcast after you have been changing "tricky" words to better alternatives, then you might have learned another lesson.
Other data that is being tracked that can help you to improve your deliverability and campaign strategy are for example validity of your email addresses, whether you are blacklisted, the amount of spam complaints, and IP address.
Trial and error
The more you test, the more experience you have, the better you will become and the better stats you will see.
Also good to know
We from INinbox have that experience and know a lot of today's best practices. And more important, we are willing to share it with you and help you get the most out of your campaigns.